Viewpoint: There's no 'one size fits all'

By Renato Mota, General Manager Distribution

At IOOF we take pride in our ability to listen and react quickly to the changing needs of advisers and their clients. One recurring issue we have been hearing recently is the need for greater flexibility and choice when it comes to insurance cover and providers. It's cliché, but true – there is no one-size-fits-all when it comes to your clients' needs, and its never been more important to find the right policy for your clients, funded in the right way.

So, we decided to do something to fill a gap we saw in the industry - we have brought together three leaders in the Australian insurance marketplace to form our new insurance panel – not in competition with one another, but to provide you and your clients real choice.  Now you have the freedom to choose the best policy for your clients from our range of insurance partners, and fund whichever you choose from your client's Pursuit superannuation account.

Choice is key

The aging of baby boomers, growth of SMSFs and recent market fluctuations have created a tremendous need for financial advice, protection of wealth and the ability to generate it. In this 'age of the customer' clients are more empowered than ever before when it comes to making purchase decisions, and we believe that our latest initiative provides you with the tools to provide the choice and flexibility they demand.

Our partnerships are based on the shared philosophy of supporting quality advice

We've selected our panel based on extensive research and analysis, and made our decisions based on a number of factors including product features, benefits and pricing.

Our next edition of Adviser News will take an in-depth look at insurance

Stay tuned for the next edition of Adviser News for more information about our new insurance panel, and articles from our expert technical team to help you implement new risk ideas in your business.